Twenty-seven property developers have signed a charter with the Estate Agents Authority to enforce a code of conduct for the sale of new homes.
Property giant CK Asset Holdings (1113) however did not sign the charter.
The developers pledged to provide customers with a conducive sales environment and strongly condemn any impolite or violent behavior by real estate agents at the sale sites of first-hand residential properties.
Following incidents of fights at sale sites, in which unlicensed staff were involved, the EAA said that strong punitive measures would be imposed against estate agencies and staff involved in these fights.
The measures will be revealed later this year.
Under the charter, unlicensed employees will not be allowed to participate in any promotional or sales activities near sale sites.
Currently, licensees who are found to have committed a crime involving violence while on duty will have their licenses revoked and will not be granted a new one for at least three years.