Sunday, June 26, 2022
 
Columnist
Martin Hennecke

Xiaomi sees the best with Leica partnership
 
24/05/2022
 
<p>Xiaomi (1810) has entered into a long-term strategic partnership in imagery technology with high-end cameras manufacturer Leica and revealed the first flagship smartphone jointly developed by the two companies will be launched in July.</p><p>The Chinese phone maker said in a statement yesterday that it and Leica share the same ideas regarding mobile imaging - both companies are eager to continuously explore the optical performance and photographic experience in the mobile imaging era through extreme technological breakthroughs and aesthetic pursuits.</p><p>&quot;This cooperation will provide a strong boost to Xiaomi&#39;s imaging strategy. During the cooperation, from optical design to tuning aesthetic orientations, the innovative technologies, product philosophies, and imaging preferences of both parties have experienced unprecedented in-depth collision and fusion,&quot; said Lei Jun, founder, chairman, and chief executive of Xiaomi in the statement.</p>
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