Friday, March 29, 2024
 
Columnist
Martin Hennecke
 
BOSHIWA INT'L
HKEx Stock Code : 01698 
 
Corporate Profile
The principal activity of the Company is developing and retailing of children's products which included children's apparel, children's household products and children's fast moving consumable goods in China.

Business Review - For the year ended December 31, 2010

There was a substantial increase in the number of stores of our proprietary brands, Boshiwa and Baby2 and Dr. Frog, and the sales volume and profitability of each brand store were also improved significantly in the year of 2010. During the year, the Group introduced cartoon brands, such as Thomas and Friends and Bob the Builder, and sports brand, such as Manchester United, Barcelona and Juventus, which further enriched our brand portfolio. These brands are all endowed with unique brand culture and different market positioning. Following closely the market demands, our Group developed a wide range of children's apparel, footwear and accessories products to meet the needs of different consumer groups, and these products proved to be popular among sellers. Besides, our licensed brand, NBA, which was introduced at the end of 2009, also achieved sound results during the year.

Our diversified sales channels developed rapidly over the year. By the end of 2010, our Group had 1,555 (2009: 890) retails outlets, representing an increase of 74.7%, among which department store concessions increased by 618 (2009: 859) or 71.9%; newly-added 17 Boshiwa street shops (2009: 12) or 141.7%; Boshiwa 365 stores increased by 20 (2009: 16) or 125.0%; flagship stores increased by 10 (2009: 3) or 333.3%.

Business Outlook - For the year ended December 31, 2010

2011 will be a year full of opportunities and challenges, and it will also be a critical time for the Group to lay a stable foundation for future development. Facing the ever-changing market environment globally, the Group will capture this golden chance where the PRC government stimulates domestic consumption, putting consumption as the main driving force for China's economic development. Leveraging our advantage of sufficient capital raised from previous listing, we will strengthen the development of the target market of mid-high-end children consumable goods, while adhering to our innovative application and cutting-edge technology, so as to further enhance the market permeability of our brands.

By focusing on the expansion of the national wide interchange sales network, the Group will put Boshiwa 365 stores and Boshiwa Flagship Stores as the key of our development. The Group will endeavor to merge the philosophy of ˇ§4 networks in 1, human-oriented; 5As strategy, shops as coreˇ¨ into our retail shops, in order to realize a integrated platform for diversified children consumable goods in our shops, meet individual customer needs in all aspects, provide experiencing services to cater customer needs effectively, materializing a one-stop shopping experience and supply chain of products offering to customers.

The Group will plan and establish the Boshiwa global children consumable goods research and development center actively. Being customers-oriented as usual, we strive to deeply understand customers' actions, optimize customers' experiences, improve their brand loyalty to us, cater for customers' needs, explore customers' values and strengthen our anti-marketing, resulted in a sales network of member-oriented. Through internet, mobile internet, twitter and other means, we will satisfy members' demands for products being good for sale and personalized services via the platform of retail shops. Besides, the Group will introduce product delivery service through sales shops by establishing and upgrading modern logistics with ˇ§The Internet of Thingsˇ¨ as the key.

The Group will be committed to introducing popular brands of cartoon characters and sports in China and overseas, and hence further enrich Boshiwa brand portfolio. The Group will also examine outstanding assets resources in China and overseas for industrial merger and acquisition when appropriate, so as to bring excellent children consumable assets from all over the world to China for China's children consumer services, so as to fully strengthen the quality of life of children consumers in China.

Source: Boshiwa Int'l (01698) Annual Results Announcement
Chairman Zhong Zheng Yong Issued Capital (shares) 2,075M
Par Value HKD 0.0005 Market Capitalisation (HKD) 3,486M
 
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