Monday, November 30, 2020
 
Columnist
Martin Hennecke
 
PEGASUS ENT
HKEx Stock Code : 08039 
 
Corporate Profile
The Group is established and controlled by the family comprising Mr. Wong and his daughter, Ms. Alvina Wong and his son, Mr. Edmond Wong. They are the executive Directors and are principally responsible for managing the Group together with the support of its senior management team. Immediately following completion of the Placing, they will be its Controlling Shareholders within the meaning of the GEM Listing Rules.

Business model

Principal business activities

The Group is principally engaged in the production and distribution of films in Hong Kong, the PRC and South East Asia through its established distribution channels. The Group has been producing films in Chinese language with the PRC as its major market.

During the Track Record Period, the Group derived its revenue from:

(a) distribution and licensing of its films;

(b) distribution of films and TV series in the Personal Library; and

(c) offering product placement and sponsorship opportunities in its films.

The Group's major customers and suppliers

The Group's major customers

The Group's major customers can be generally categorised into the following groups:

(a) co-producers, who are Independent Third Parties based in the PRC and with whom the Group enters into film production arrangements or agreements which entitle its films produced thereunder to be treated as PRC films for the purpose of distribution in the PRC under CEPA. The Group refers to such arrangement as Co-production Arrangement throughout the prospectus;

(b) distributors and licencees, who are independent film distributors based in Hong Kong and overseas and mainly include cinema circuit operators and TV channels in Asia; and

(c) advertisers and sponsors, who are Independent Third Parties and promote their products or services via product placement in its films or as sponsors to promotional campaigns for its films.

Net proceeds from the Placing are estimated at approximately HK$73.5 million assuming the Placing Price of HK$0.90 per Share and 100,000,000 Placing Shares being offered by way of the Placing, after deducting the underwriting commission and expenses relating to the Placing payable by the Group. The Group intended to use the net proceeds for its film production business, including staff recruitment; for investing in post-production equipment, including staff recruitment for this operation; and for the general working capital of the Group.
Chairman Wong Pak Ming Issued Capital (shares) 470M
Par Value HKD 0.01 Market Capitalisation (HKD) 414M
 
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